Our name

Fort Lauderdale Beach, FL

PARAKAUSHE,  pronounced per-ə-kȯʃ, is a Panoan compound word that means Strong People From The Ocean (para from the ocean and kaushe strong/elite people). Panoan is a family of languages spoken in the Amazon region of South America.

We came across this interesting word while reading about possible ancient South American linguistic contributions to North America. Recent alternative researchers suggest that the South American Panoan noun "Kaushe" could have migrated North centuries ago, and due to English influence "Kaushe" became “Coosa” (name of the River that runs through Georgia and Alabama). Similarly, the ancient Paracas culture (circa 800 BC - 100 BC), well known for producing astonishing embroideries and textiles - the finest ever made by Pre-Columbian societies - may have gotten its name from the Panoan compound word “para-kaushe”. In this case, the noun "Parakaushe" would have transformed into the word Paracas because of Spanish influences.

We selected PARAKAUSHE as our brand name because of its literal meaning "Strong People From The Ocean"; it represents us, the people we work with…and you, our customer for whom we work.  

A beautiful word historically linked to high quality craftsmanship that just sounds great.